Recently, TV BRA took a significant step forward by integrating three powerful solutions into its production workflow as the first customer to go live with Vimond Essentials, integrated with CuttingRoom and Mimir.
As part of its mission to create inclusive and engaging content, TV BRA adopted Vimond Essentials, an all-in-one video management and distribution platform.
How TV BRA creates and distributes its content
Collaboration with industry-leading cloud production platforms has revolutionised how TV BRA creates and distributes content. Through an efficient and intuitive workflow, its teams are empowered to take greater control of the entire content creation process—from filming to final broadcast and online publishing, including their online app.
Editor in Chief at TV BRA, Camilla Kvalheim, says:
“Vimond simplifies our production processes and enhances our ability to engage with our audience effectively. It allows us to tell our stories in a more dynamic, interactive manner that truly resonates with our viewers."
End-to-end production with Vimond Essentials, CuttingRoom and Mimir
TV BRA's content creation workflow, summarised:
With CuttingRoom Reporter, the TV BRA team can film sequences directly into Mimir, ensuring that footage is immediately accessible for editing.
Once the editing process is complete in CuttingRoom, the final content is seamlessly published to the TV BRA mobile and online apps powered by Vimond Essentials. This ensures a smooth and efficient end-to-end production process.
TV BRA's Launch on Vimond Essentials
Earlier this year, TV BRA successfully launched its online service on Vimond Essentials, a comprehensive video streaming solution that simplifies the launch of video streaming platforms. With the new solution, TV BRA can reach its growing audience dynamically and efficiently. See the launch announcement and more about TV BRA on our website here.
Camilla Kvalheim, Editor-in-chief at TV BRA, highlighted the impact of the new tools on their operations:
"We are a channel in constant development, always looking for the best tools to help us grow. Vimond Essentials simplifies our production process and enhances our ability to engage with our audience. It allows us to tell our stories in a way that truly resonates with our viewers."
From the first meeting to the launch in only a few weeks
Thanks to the flexibility and power of the Vimond platform, TV BRA maintains a responsive media presence and delivers high-quality content across various devices.
Steffen Fuglerud, Head of Business Development at Vimond, commented on the collaboration:
"From our first meeting with TV BRA to their launch on the Vimond platform, it only took a few weeks. We set up a flexible video platform in record time, equipping them with a system that is easy to use, flexible, and capable of growing with their needs."
Summary of Key Benefits of Vimond Essentials
Vimond Essentials has proven to be a transformative solution for TV BRA, providing a streamlined, all-in-one platform that simplifies video content management and distribution. By leveraging its powerful video content management system, Vimond VIA, and the VIA App Builder, TV BRA can create, launch, and manage full-service streaming applications without requiring extensive technical expertise. The platform's flexibility enables TV BRA to deliver high-quality content to multiple devices, ensuring scalability as their audience grows. Additionally, the solution's ease of use allows non-technical teams to organise, promote, and monetise their content efficiently, empowering TV BRA to reach its viewers dynamically and interactively.