To succeed in the streaming landscape where digital audiences are continually expanding and numerous content providers are entering the OTT arena, it is crucial to have an effective monetization strategy for your video content. Whether you choose AVOD, SVOD, TVOD, PVOD, or a combination of these, you require a tool that can assist you in quickly creating new content packages and monetization plans that can be easily customized to fit your needs and those of your viewers.
Advertising-based Video on Demand (AVOD) is a model where video content is made available for viewing on the internet and supported by advertisements. Advertisements are integrated into the viewing experience, appearing before, during, and after the video content. The effectiveness of the AVOD model depends on the alignment of content with the target audience and the ability of advertisers to reach their desired audience.
Subscription Video on Demand. This means using a subscription business model where subscribers are charged a regular fee to access your video content. For SVOD, you need the balance of the right price of subscription compared to the cost of getting proper content.
Streaming services that operate with a Subscription Video on Demand (SVOD) model are those where viewers pay a monthly fee to access a library of content. Some well-known examples of such services include Netflix, Amazon Prime Video, Disney+, and Hulu. These services offer a wide range of TV shows, movies, and original content, available to be streamed on any internet-connected device. With the SVOD model, there are no advertisements during playback, giving viewers an uninterrupted viewing experience. These services are highly popular due to the convenience and flexibility they offer, allowing viewers to access a vast collection of content at any time, without the need for cable TV or physical media.
Transactional video on demand. TVOD is a model that allows users to pay for the video they want to watch, also known as pay-per-view. Viewers usually have the option to either rent or buy the video they want to watch.
PVOD, meaning premium video on demand, allows viewers to access video content sooner than they would have been able to previously. You can think of it as an online movie theatre. It means that you can go to the premiere of a movie directly from the chosen streaming service.
Hybrid video on demand: a service that runs a mixture of business models and can include any combination of the above. Understanding your audience is key to success and survival. Getting the monetisation model correct can determine whether you will make it, or break it. As a consumer, or streaming service subscriber, it's easy to move on to another streaming service if you are not happy with the current one you are subscribed to - and the alternatives are lined up. Therefore, having the right content in the right model will help reduce the chance of churn.
Free Ad-Supported Television. Particularly popular in the US where audiences are more used to an advertising model than a paid subscription. The advertising module is less popular in the UK and Europe where the majority of the audience would rather pay for content than suffer a ton of advertising. Usually requires integration into Ad services which can be done with an integration partner. This particular way of monetising is expected to rise.
With our monetization module, VIA monetise, you can choose the monetization module that suits your specific needs. VIA Monetise enables you to create and manage compelling commercial packages of content and subscriptions tailored for your audiences to develop and grow revenue per viewer.
With Vimond VIA and VIA Monetise, you can cater for all customers across a range of business models, and follow an engagement strategy to attract, engage and retain viewers. For instance, SVOD or PVOD service providers can take content that is usually part of a paid subscription and create content packages that make it free for a limited time, to attract new viewers, potentially as part of a freemium service or a trial.
VIA Monetise enables packaging of content across more than one business model, so that assets are available to audiences in multiple ways. Want to stimulate an upgrade of a subscription? Make a content package available from the PVOD service to SVOD viewers. Want to attract new subscribers? Make TVOD content packages from any assets or group of assets in your library.
VIA Monetise supports your revenue strategy, while helping you surprise and delight potential and existing customers.
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