An OTT service exposes a wealth of data, from player stats, to website analytics and app information. VIA Data enables you to aggregate data from a variety of sources into a data warehouse or an advanced analytics system.
VIA Data supports you by providing data from the platform to complement and combine with other sources available, and can help build a clearer picture of your audience, catalogue and individual subscribers. This information contributes to developing insight and measuring the success of your service.
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There are several different data types and mechanisms available, depending on your needs, and available through push and pull API. Data falls into three distinct categories and may include:
Content & Catalogue: changes to content catalogue, including category structure and promotional lists.
System Users: a record of video files created, published and unpublished by users of Vimond VIA to help understand availability of content to audiences and provide an audit trail.
Viewer and Audience: behavioural trail of activity from your audience, including creation of playlists, sign up and unsubscribe, registration and management of devices and account profiles.