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With VIA Profiles, you can turn your audience into a subscriber base, collecting their email addresses and asking viewers to log in to see content. This helps to start building a better understanding of individuals and lays the foundation for improving viewer experiences and adding more advanced capability to your OTT service.
Once users start registering and logging in, you can build up a picture of individuals and start recording their viewing history. By allowing users to create playlists with their preferred content, you are able to gain a better understanding of your audience's preferences. In addition you can track subscription, billing and transaction history, and segment users by attributes, devices and location to better target relevant content to keep them connected.
More importantly, creation of user profiles provides the opportunity to really enhance the experience of audiences, and provide all the capabilities or functionality that modern viewers expect from the best and biggest content providers, such as cross-device playback resume which means you can start watching in on the living room tv, and continue on the tablet as you wander to the kitchen to make a cup to tea.
With VIA Profiles, you can also enable your customers to set up sub-profiles, such as for children and other family members and to download content for later to watch offline.
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VIA Profiles is where customer service also begins. Customer Service Agents can view subscriber information and watch history to help service customers with queries and problems. VIA Profiles also enables monitoring and management of concurrent devices and streams, to make sure your audience stays within the rules.
VIA Profiles supports Single sign-on (SSO) with Google, Facebook and major authentication providers. Use an existing service in your technology ecosystem, or a Vimond partner.